The future

[Bound2Burst]

There is no doubt that all areas of the adult industry have experienced a drop in sales, especially in the past few years. Some of this is because of piracy, some because there are customers who insist on putting content on sites like pornhub, where they and pornhub stand to make money out of something that isn't theirs to sell. There is also the aspect that a site like B2B, which has been around for a long time in Internet terms (12 years) gets old and people move on. I can't keep expanding the operation, especially in a recessive market, and to be honest I don't really wish to. If anything, at my age, I am slowing down.

So what does this mean for B2B? I plan to keep the site going as long as it is financially viable, but I will tell you that it now makes only 55% of what it did five years ago, so the scope and frequency of hires has diminished in response. Obviously, I can't shell out tens of thousands of dollars on models when the returns are too small to justify it; that way lies bankruptcy.

I do plan to hire models who are fairly local since they are easy to get here without shelling out a shed load of money in travel expenses and hotels. These are mainly Jasmine, Vonka, Cadence (who has recently moved back to the area) and one or two others. I will hire models from afar when they travel in my area and I am not paying to bring them here, so that part of the business will be entirely random - either they are coming this way or they are not.

I am also going to return, intermittently at least, to selling movies in sets. When I stopped doing this last November, there was no obvious change in sales at first, but they have fallen since. To be fair, I am offering two clips per week instead of three, so one would logically expect sales to decline. But library sales have also declined, so the impact is a little greater than expected. I will see if this additional content lifts the sales back up, but if it doesn't I'm not sure where to go from there.

[sickboy]

Fwiw Dave, you don't market very well. When you first came about it was basically just you, Skymouse, Rebekah Dee, and Audrey @Real Wetting. Now there are dozens of studios producing content at a similar price point, sometimes with more variety, and frequently they use some of your models (Carissa, Star, Becky, Candle, Cadence have all done work for competitors). The thing they do differently? Advertising. They post work with websites like Wetset, piss blog, Omo.org, and even reddit for exposure. You could benefit from doing the same

[Bound2Burst]

This is indeed true. I'll look into it, unless anyone wants to act as my PR guy?

[chris]

The biggest change for me compared to ten years ago is the abundance of amateur content available these days. The production values are nowhere near what you offer, but there's a lot of choice and a some of it is either free or fairly cheap.

As sickboy suggested, try to make sure people know about what you're offering. The internet presents a lot of competition for you, but also opportunities for free advertising. I see HD Wetting promoted a lot on forums with trailers and the odd free video. You're quite active on Twitter and that's a good start.

[Bound2Burst]

I have to be honest, and I'm fully aware that it's counter-productive, but I am quite apathetic about advertising my work. Advertising in all its forms is something I personally hate, because it's so ubiquitous. I do everything I can to avoid seeing ads of any kind (ad blocker; TV streaming where one can pay extra to see zero ads; I don't even read magazines or newspapers). To be part of that culture holds no appeal. That said, I will try to motivate myself to play the game, but no promises

[Watcher]

Well, for me, I would be very happy just with videos of Cadence and Jasmine !!!